Regarding page content for your financial website, here are three questions to ask yourself to help you get started:
How Much Content Should I Provide on my Financial Website?
You don’t need pages and pages of information for your financial planner website. A certain amount is needed of course, but it may not be as much as you think.
Before you or someone else writes your content, be sure to clarify for yourself what your marketing objectives are. That way, after visitors peruse your financial website, they will know what action to take. The first time you write (or hire someone to write for you), you might be unsure of how much content to write.
In most cases, small financial advisor firms don’t need much content to have a fully functioning and credible financial website. Your web design and your content should be simple and to-the-point. Don’t confuse your visitors with too much content or technical terminology.
When Should I Have More Content Than Usual?
- Your content needs to be relevant to the services offered. Financial websites with longevity and lots of relevant content will get a better ranking. Even if you are not a writer, you can get content in other ways.
- Has your financial website been designed to provide a library of data and information? If the answer is yes, then of course, you will need a lot of content.
What Type of Financial Content Should I Provide?
The content you provide should help visitors to understand how your financial advisor business operates, and should have a call to action (like “Do __ first!). Are you putting in the effort to put quality content on your financial website? To get a higher ranking on search engines, be sure to use keyword-rich content. For some techniques you can use to make your content more visible without confusing readers, check out these posts:
Writing Your Marketing Message
How to Write a Tagline in 6 Steps
Writing About Your Business – FAQs
Writing Your SERVICES Page
Writing Your ABOUT Page
Writing for Your HOME Page
