When it comes to crafting content for your financial website, it’s essential to ask yourself three key questions to ensure you’re on the right track:
- How Much Content Should I Provide?
You might be surprised to learn that you don’t necessarily need to inundate your financial planner website with pages upon pages of information. While a certain amount of content is necessary, clarity on your marketing objectives is paramount before diving into content creation. By defining your objectives, visitors will know precisely what action to take after exploring your site. Especially for smaller financial advisor firms, a straightforward and concise approach to web design and content tends to be more effective. Avoid overwhelming your audience with excessive content or technical jargon.
- When Should I Have More Content Than Usual?
The relevance of your content to the services you offer is crucial. Financial websites with substantial, relevant content tend to rank higher and have better longevity. Even if writing isn’t your forte, there are alternative ways to source content. If your financial website is designed to serve as a comprehensive repository of data and information, then naturally, a more substantial amount of content will be necessary.
- What Type of Financial Content Should I Provide?
Your content should serve to elucidate how your financial advisor business operates and should include clear calls to action. Are you prioritizing quality content on your financial website? Incorporating keyword-rich content can improve your search engine ranking. For strategies to enhance the visibility of your content without overwhelming your readers:
- Craft a strong marketing message (headline message on your HOME page)
- Write a clear tagline – what is your main benefit statement?
- Address “Frequently Asked Questions”
- Optimize your SERVICES page – what services do you provide?
- Include a personal message on your ABOUT page
- Write compelling content for your HOME page – what do you offer?
By addressing these questions and utilizing effective content creation strategies, you can optimize your financial website to better engage visitors and achieve your marketing objectives.
For some techniques you can use to make your content more visible without confusing readers, check out these posts:
Writing Your Marketing Message
How to Write a Tagline in 6 Steps
Writing About Your Business – FAQs
Writing Your SERVICES Page
Writing Your ABOUT Page
Writing for Your HOME Page
