Financial Advisor Websites

9 Ways to Generate Traffic to Your Website

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Improve Your Website Search Engine Ranking

Getting a good ranking on search engines (via search engine optimization or SEO) increases the visibility for your financial website, thereby increasing the number of hits it receives and giving you more business. Carving a niche for your company in your target market is the job of your financial advisor website. Budgeting your financial advisor website listed high up in the top search engines (Google, Yahoo, MSN) is not easy. The algorithms that search engines use to assigns rankings to websites change regularly. So finding an SEO expert who can design a suitable strategy for increasing your financial website ranking is one significant approach for you.

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What You Need to Know about Hosting Your Financial Planner Website

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The Basics of Web Hosting

Web hosting for your financial website is when you hire a web design company to store your entire financial planner website files on a server. Your financial website needs to be live 24 hours a day, seven days a week or else there is no point. The costs of hosting vary quite a bit, so make sure you do a goodresearch into the market rates. Also verify the credibility of the financial web design company before hiring.

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5 Ways to Get Your Financial Website Listed Locally

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If you own a financial advisor firm and want your business website to have a higher ranking  in internet searches in your local area, there are some key things you can do to help you with that goal. Using the right strategies can increase the chances that your financial website will be the one potential clients find when they are looking for an advisor in the local area. Here are five tips:

1. Register your financial website with local business directories

  • Talk to your local Chamber of Commerce regarding financial website listings; they sometimes provide opportunities  that  allow you to list your website link on their own website.
  • Find the local online Yellow Pages and get your financial webpage listed. Be aware that there may be a small charge. Some examples include www.yellow.com (in Canada: www.yellow.ca) and www.superpages.com (in Canada: www.superpages.ca).
  • Find local business directories for your financial website. It’s easy to search for them: just type your location and include the keyword “directory” in the search engine.

2. Use social networking sites to maintain your profile

Having corporate social media accounts can help you to promote your financial webpage and reach out to your audience on a more personal level. You will want to create accounts in LinkedIn, Facebook, and Twitter, which are generally the most successful social media platforms for businesses.

3. Make your financial website easy to find online

As mentioned above, if you are successful, when people look online using relevant keywords, they should come across your financial website, which contains your business name and cities you operate in. Make sure your website incorporates your site’s key words on the top and bottom of each page of the website.

4. Consider using local search directories for your website. Some to look into include:

5. Register your financial website with professional and industry-related directories

You can list the name of your financial website in specialized directories. For example, if you are located in Vancouver, BC, Canada, search for and take at look at these directories:

Financial Advisor Canada Directory
Financial Planning Canada Directory
Financial Advisor BC Canada Directory
Insurance BC Canada Directory
Insurance Vancouver Directory

12 Ways to Publicize Your Financial Advisor Website on the Internet

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  1.  When you have news related to your financial services—like a move, a new opening, a new product, a new strategy, and so forth—generate a press release and publicize it on your financial website. Submit your press release to public relations services which may be interested in your news. Here’s a list of services that may accept announcements from financial advisor websites:

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Website Marketing for Financial Firms – A Checklist

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An appropriate, high-quality financial website design is important because it will bring customers to your firm. Because there are many financial planner websites online that offer the same services as you do, the question is how can you stand out from the rest and carve out a niche via your financial advisor webpage? Read on for suggestions.

Be Clear and Personal in Your Website Content 

The challenge lies in the fact that you have to convince the visitor to do business with your firm. Therefore, the web design and content on your financial planner website should be so captivating that customers don’t hesitate to call you for business. Remember, customers are looking for answers to their problems, so your job is to reassure them that you understand and can help. Customers are motivated by emotions. Remember that when developing content for your website.  For example:

  • Make your content personal by sharing stories about your financial advising firm that are easy, entertaining, and educational.
  • Ensure your website is easy to browse through, with the right balance of visuals, photos, and text that give the visitor a clear idea of the products and services your company offers. Overloading your website with images, graphics, and flash animation may distract from your message and backfire against you.
  • Clarify the message you want to send. Make sure it is drafted in a concise manner so that there is no confusion.

A Checklist to Help Market Your Financial Advisor Website

  • Lead with the best benefits offered by your company. Write your website content so that the main points are stated in the headline and sub-headlines.
  • Provide clear details about your services. Keep your readers’ preferences and interests in mind when developing content for your website.
  • Promote your website on social networking sites.
  • Integrate a short  introductory video  to engage visitors and boost traffic.
  • Include testimonials and positive client feedback on your website as well.
  • Keep your pricing reasonable and offer a money-back option so that customers will not hesitate to contact you. Make sure what you offer is important to your customers.
  • Offer solutions to your visitors and include keywords in your content so they can find your website when doing a search for financial services.
  • Design your financial website so that it can generate leads.
  • Provide a short email form asking for a prospect to send you a quick question or request you to contact them.
  • Include your contact details on  each page of your financial advisor website.
  • Request customers to bookmark and recommend your website.
  • Talk to your website designer and make sure they steer clear of flash animation and large slow-loading graphics. If your financial planner website takes a long time to load, you might lose traffic. Page header graphics should be consistent or else they will divert attention away from the content.
  • Be sure to include an option to sign up for a newsletter that you provide through your website.
  • Don’t put useless and unnecessary information on your website just to have more data on the pages. Visitors will engage only when they find something relevant that speaks to them clearly and on a personal level.

Writing the Marketing Message for Your Financial Website

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Need to get your marketing message across on your financial advisors website? Read on for additional suggestions on how to help you with that.

  • Include three or four main keywords and the names of the cities you serve within the first two sentences on your HOME page. Be sure to include keywords throughout the copy of your financial webpage.
  • Identify the message of your financial planner website clearly.
  • The HOME page of the financial webpage should address problems of visitors. Talk about solutions in detail.
  • Direct visitors to take the next step by providing solution-oriented information on your website. Tell them what to do, such as buy the product, place the order, or contact you.
  • Your financial planner website should give information and options to help visitors to decide if they should use your website or not. Ask yourself these questions:
  1. Do the visitors of the financial website know what to do next?
  2. Is the financial webpage easy to browse?
  3. Is the home page of your website designed to reflect “benefits”?
  4. Does your website content reassure customers that they are making the right choice?
  5. Does your content talk more about you or your customers?

When someone visits your financial website, what they have in mind is what you can do for them. You need to structure the web design for your website in such a manner that it is a marketing tool, but at the same time it needs to talk about the issues customers face and provide suitable solutions. Visitors to the financial website will always have the “WHAT’S IN IT FOR ME? ” question in their mind. When you sympathize with problems and provide answers, your conversion rates are bound to increase.

When sitting down to write your marketing message, here are some questions to ask yourself:

1) WHO is the target customer for your financial advisor website?

2) WHAT are the issues visitors are facing in regards to financial issues?

3) HOW can you prove that your business solutions offered through your website are feasible?

4) WHO are you and what is the unique solution your financial organization offers?

5) What is the irresistible offer on your financial website?  Some examples include a money back guarantee, limited time special offer, first consultation free of cost, and so on).

How to Write the Marketing Message for Your Financial Website

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Answering the following questions can help you write the copy that gets the marketing message of  your financial website across to viewers:


1) WHO is the target customer for your financial advisor webpage?

2) WHAT are the issues faced by visitors to your financial professional website?

3) HOW can your prove that the solutions offered by your financial website are feasible?

4) WHO are you and what are the unique solutions your financial advisor business offers?

5) What is the irresistible offer on your financial webpage? (Money Back Guarantee, Limited Time Special Offer, First Consultation Free of Cost, and so on).

Is it Time for a New Look?

Update your financial advisor website & watch your sales grow.

 
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