Is building your website on WordPress the best solution for your financial advisor website?
WordPress is a CMS (content management system) and it improves website design in so many ways. WordPress for web design is popular! It’s estimated that more than 20% of the web is powered by WordPress sites. WordPress as a web design application is used by millions of websites, from small home grown blogs to huge sites like the New York Times blog.
My financial advisor clients and I love WordPress for web design because:
- WordPress website owners save money, as WordPress puts the power of managing your website in your own hands.
- WordPress offers affordable upgrades and advanced features (incorporate functions such as e-commerce and membership sites)
- WordPress is Search Engine Friendly – WordPress websites simply get better search results
WordPress is “open source” software, and is free to use. Want to blog on your site, or make simple copy changes on pages? With a WordPress website you don’t need to call (or pay) a web designer to make changes for you. You can easily edit your pages yourself. No programming or additional software are required, and changes you make on your website are updated immediately. WordPress is user-friendly for anyone – if you can use Microsoft WORD, you can use WordPress!
WordPress takes security seriously, offering free updates. Additional security precautions are taken when installing your website.
WordPress websites can easily be backed up. I back up all of the WordPress sites I build, and provide an easy software solution so that you can quickly make your own backups from with your WordPress dashboard.
A WordPress website and blog, with the right theme design attached, is cleanly coded and streamlined. There’s no excess HTML code that makes it difficult for Google to index. If your site is built well, you’re able to customize every page and blog post (with unique page titles and meta descriptions)… saving you money on SEO, and giving you the best opportunity for having those pages and post rank more highly in Google search results.
BLOG = Improved SEO
With your easy ability to add new content to your site, and ‘blog’ on your site, your new pages will attract Google bots and other search engines. Your new pages will get indexed in hours, as each blog post is seen by Google as a newsfeed.
A website built on WordPress can be customized and designed in millions of ways.
Consistent Layout on Pages
Add pages and blog posts, and your page layouts all stay the same (unless you have requested custom layouts for your pages). Your HOME page will always be a custom design. Your WordPress site will look professional, and remain easy to read.
You can easily make changes on your WordPress website from anywhere in the world. All you need is access to the internet. No special software required.
Growing Your Website
A WordPress website is easy to grow. When you add blog posts, links are automatically created on your site. Menu/navigation changes are really also also.
You can easily add photos, audio, and video to your blog posts and pages without having high tech skills. The toolbar and video tutorials make it easy to learn.