It’s important to make blog titles that are interesting for your financial website if you want to get more people to read them and click through. Here are some tips that will help you write titles that people will want to read, and that will more likely appear in a Google search result.
Use lists and numbers. Numbers stand out and let the reader know what to expect. “3 Steps to Planning Your Retirement” or “5 Investment Mistakes to Avoid” are two examples.
Ask Questions: Titles that ask questions can get people interested and make them want to click to find out the solutions. For example, “What Will Happen to My Money With the New Tax Laws?”
Add Keywords: Use relevant keywords to help your SEO and make it clear what the piece is about. For instance, the phrase “Best Retirement Strategies for 2024” is meant to target certain search terms.
Be Specific: Titles that are more detailed tend to do better because they offer specific information that the reader wants. Try “How to Choose Stocks for Long-Term Growth” instead of “Tips to Improve Your Investing.”
Make People Feel Urgency or Intrigued: Titles that make people feel urgency or intrigued can get more hits. You could read “Why You Need to Review Your Estate Plan This Year” or “Investment Secrets Wall Street Doesn’t Want You to Know.”
Titles with “How to”: Make it clear what the person reading your blog post will get out of it. For example, the title “How to Save Thousands with These Tax Deductions” makes the benefit very clear.
Use strong verbs and adjectives. Verbs and adjectives can make your title more interesting and catchy. “Essential Tips for Smashing Your Financial Goals” or “Master the Art of Frugal Living” are two examples.
Keep It Short and Sweet: Your names can be specific, but they should also be short. A good rule of thumb is to keep your title to about 60 characters. Search engine results may cut off longer titles.
Test Different Titles: If you can, split your titles into two groups and see which one your audience likes better. By doing this, you can learn more about what works best for your readers.
Use Current Events and Trends: Titles that deal with current events or trends can also get more attention. For instance, “How Recent Tax Decisions Affect Your Investments” can be interesting to people who are interested in economic news.
