Video marketing for financial advisor websites is not an alien concept anymore. If you implement correct marketing techniques on your financial website, you will likely increase traffic to the site and bring in more customers. However, the decision about whether to post them and how to use them to promote your business on your financial webpage, is up to you.
- Product Demos – People sometimes hesitate to buy online products/services as they can’t test the product. Use financial website videos to demonstrate your product may increase sales.
- Product Reviews – A financial professional website video brings an added element to product reviews and generates a greater impact on the financial webpage audience (convinces them about the product).
- Education – Make sure your chosen financial planner video educates the market about how your products are useful. Answer their questions via installing a FAQ page on your financial website.
- Case Studies – Upload a before-and-after case study on your financial advisor website that talks about how your guidance and experience assisted a customer. Thus a customer can learn more about the solutions offered by your financial firm.
- Webinars – If you ever provide webinars to your financial planning customers on your website, capture them via video and occasionally offer a replay. This can generate leads or even sell as a product.
- Business Overview – Customers want to know exactly who they purchase from and what providers represent. Use your marketing strategies to reassure them by providing information via a business overview on your financial webpage.
- Testimonials – Post feedback (1-minute videos) from previous clients on your financial webpage.
- Commercial – Shoot commercials and upload them on your financial advisor webpage . Be sure to include a clear call to action, like “Sign up today for ….”
- Entertainment – Use the financial website videos to entertain and , again, include a call to action.
There is not formula or rule about video marketing for your financial advisor webpage. But plan clips that are to your benefit. One thing you can do is discuss the problems of your target audience and provide suitable solutions. Your customized strategy needs to be developed as you use videos for marketing your financial advisor website.