Improve Your Website Search Engine Ranking
Getting a good ranking on search engines (via search engine optimization or SEO) increases the visibility for your financial website, thereby increasing the number of hits it receives and giving you more business. Carving a niche for your company in your target market is the job of your financial advisor website. Budgeting your financial advisor website listed high up in the top search engines (Google, Yahoo, MSN) is not easy. The algorithms that search engines use to assigns rankings to websites change regularly. So finding an SEO expert who can design a suitable strategy for increasing your financial website ranking is one significant approach for you.
Publish an E-zine
Do you publish your own e-zine (online magazine or newsletter) for your financial advisor website? If yes, you need to grow the list of people who know what you have to offer on your website and have signed up to receive your e-zine. That does not always equal high amounts of traffic to your financial planner website though, as they might sign up without spending time on your website. Occasionally posting new content like a free report, a new service, or a special offer for e-zine readers only can repeatedly direct them to your financial professional website.
Distribute Your Website Articles to other E-zines and Websites
Many e-zine publishers search for fresh and interesting content, which means your financial website articles may be accepted regularly if you submit them. You get to put a resource box at the end of your financial advisor website article, identifying you as the source of the article along with a link to your financial website. Invest in Charlie Page’s “Directory of E-zines” (DOE), if you are interested. It provides information about e-zines that accept financial professional website articles along with an explanation of who its readers are.
Take out Ads in Other E-zines
Use the Directory of E-zines to identify other e-zines whose readership matches your target market. The DOE will tell you if they accept advertising from financial websites and what their rates are. Try to take out at least three consecutive ads for your financial professional webpage.
Experiment with Pay-per-Click Advertising (PPC)
The PPC concept is quite simple – you bid on how much you will pay per click-through to your site. There is competition for certain financial website keywords, as they determine how often your ad is clicked on. The ads of the financial professional website appears on top and to the right of the free organic search results when people who make up your target market look for particular financial website related information. You pay only if your financial advisor website ad is clicked on. A maximum limit can be set for the amount you want to spend, but the challenge lies in finding the right set of financial website keywords so that your ad will be clicked on regularly.
Participate in Online Forums and Discussion Groups
Which are the popular forums and communities that are related to your financial website? Find out and participate actively in them to connect with potential clients. However, don’t sell products/services directly. Instead, discuss topics, offer advice, answer questions, and so forth. In your signature at the end of what you write on a forum, include a link to your financial website.
Use Your Business Card
Your business card can be used to advertise a free report available on youfr financial website. If someone sees the card, it will give the receiver a compelling reason to check out your website.
Offer to Do Public Speaking
Organizations look for confident speakers all the time, so you can contact them, and offer to talk on a variety of topics. In this way, you can talk about your financial organization at the beginning of each talk for a few minutes. When you are addressing the public, ensure that you don’t bid goodbye without providing your financial planner webpage URL. It is also a good idea to offer a free report so that people are tempted to visit the financial website.
Communicate Your Business to Associations to Which You Belong
Ensure organizations that you belong to are aware of your financial website. These organizations often make announcements in their newsletters or on their online bulletin boards. You can request them to promote your financial advisor website by including its URL in the newsletters and emails. Shell out some cash if needed.