The ultimate objective of blogging is to generate more traffic for your financial advisor website, right?

If you target a particular niche of people who visit your financial planner website, it will boost traffic and generate leads at the same time. That is why, on your financial advisor website, we recommend you use long-tail keywords that include more than just one word. Single-word or main keywords are found on so many sites they are unlikely to generate much traffic for you; it takes a long time to achieve a good ranking for that particular keyword.

Not sure what a long-tail keyword is? Read on.

Using Long-Tail Keywords 

Obviously, the most effective strategy to build traffic for your financial website is to generate quality content. In addition, building that quality content around long-tail keywords on your financial website is smart.  What is a long tail keyword? When three or more words are grouped as a specific keyword phrase they are called a long-tail keyword. For example, you might use long-tail keywords like these on your webpages: “professional financial advisor for family estates” or “small business financial planning, Chicago.” That kind of specificity boosts the chances of people visiting your financial advisor website and being interested in using the services you offer.

In addition, in writing blog posts, use long-tail keywords. They cut down on the competition and direct more traffic to your website.

Improve Chances That Your Blog Will Get Found in Google

For your financial planner website, choose a long-tail keyword that is appropriate and relevant to your business. Ensure that your articles target that phrase. Try to include the long-tail keyword in the following areas of your post or page, (but don’t let the long-tail keyword density make up more than 8% of the total number of words on your financial website):

• First, middle, and last paragraphs
• Blog title or page title