Regarding page content for your financial website, here are three questions to ask yourself to help you get started:
How Much Content Should I Provide on my Financial Website?
You don’t need pages and pages of information for your financial planner website. A certain amount is needed of course, but it may not be as much as you think. Before you or someone else writes your content, be sure to clarify for yourself what your marketing objectives are. That way, after visitors peruse your financial website, they will know what action to take. The first time you write (or hire someone to write for you), you might be unsure of how much content to write. In most cases, small financial advisor businesses don’t need too much content to have a fully functioning financial website. Your web design and your content should be simple and to-the-point. Don’t confuse your visitors with too much content or technical terminology.